The Demand Planning Manager is responsible for all forecasting activities associated with products, channels, and depots. He/she has to ensure a corresponding supply and purchasing plan, with periodic replenishment to the depots to attain sales and inventory level targets. Generates a sound & accurate statistical demand forecast per SKU bucketed into weeks, months, channel, depot, brand & category.
The Demand Planning Manager drives coordination meetings with Trade Marketing, Sales, Operations & Supply Chain partners to concretize the demand plan and corresponding building blocks in supporting the fiscal year targets; this should embed recovery plans in the succeeding months for missed monthly targets of the previous month/s. She/He places blanket PO timely to principals based on approved demand plan with staggered delivery & working capital constraints. She/He will review, recommends & comply with inventory policies (M/EOQ, TIL, ROP, Safety stock, ABC classification) for FSL replenishment, periodic distribution & order fulfillment processes at a controlled &/or approved cost.
The Demand Planning Manager will plan adjustments in both short-term and long-term plans based on surges (increase and decrease) in demand, unexpected shortages in material supply, and environmental & industry risks (like typhoons, and port congestion). She/He will escalate to stakeholders the current and potential product shortages and develop a quick recovery plan. Monitors and close-loop with partners until completion of action plans. Be on top of any issues that concern the supply.
The ideal candidate must be able to respond to all inquiries concerning demand, inventory, and other sales & marketing concerns. Maintains product freshness; Pro-act on potential excess, near expiry, slow-moving and obsolete stocks to Trade Marketing/Sales for banding and promotions. Resolve high MOQ relative to low demand. She/He must support NPI in achieving goals on Sales Attainment, Forecast Accuracy, Inventory levels, reorder points, lead times & process stability. Plans a phase-in/phase-out of SKUs and ensures crisp communication to sales to minimize unserved clients. Arranges and processes the return of defective products to suppliers.